Outbound Sequencing, known in the TekStack software as Outbound, will help you with targeted outbound efforts which can bring in high quality leads that will help your sales team close deals.

Why TekStack Outbound?

Using TekStack Outbound with its integrated outbound sequencing tools can be more effective and cost-efficient in finding specific high-quality leads and building a solid database of prospects.

It automates your efforts to connect with hundreds of researched contacts to narrow and focus on those who respond positively to your messages.

What you’ll see

In the Outbound area of TekStack, the left navigation pane gives you access to three important sections: My Work, Sales Accelerator and Customers.

My Work

My Daily Look shows different dashboards in the following views.

Activities shows you lists of your work items. This is where you’ll start your day. Here are some different views.

Sales Accelerator

Under the Sales Accelerator, there are relevant lists for you to work with--lists of activities and responses to follow up on, lists of sequence activities and templates.

• Sales Accelerator Activities

These activities can include phone calls, LinkedIn tasks, generic tasks and manual emails.

You also have a list of views for the time frame in which the activities are due.

• Sequences

A sequence is a set of steps to engage a prospective buyer. They can include automatic emails, manual emails, phone calls and LinkedIn tasks.

Sequences are choreographed to align with different target markets. They collect insights as contacts are added, including engagement rates, reply counts, and open and click counts. This signals to the seller who is most highly engaged with your outreach.

• Sequence Instances

These are the intersection between the sequence you’ve created and the contact you’ve added to it. It shows individuals who have been added to sequences and the stage they are at in the sequence.

Track the contact by what’s happening in the sequence and their response to it if they’ve clicked on a sequence activity.

• Templates

These are email templates created for and by you to use in the sequences.

Customers

Under Customers, you will see your database of accounts and contacts. This is integrated across all the areas of TekStack.

Learn more about the Customers section of the TekStack apps in Understand TekStack Navigation – Overview.